Decorating is a general term that has to do with adding furniture,
accessories, drapes, or whatever is needed to a home. Most consumers
would "decorate" vs staging or merchandising their personal homes.
Staging
and Merchandising should be the same thing if done properly with the
goal being to design a home to help sell it. There are many
merchandising firms (including mine) that specialize in re-merchandising
a model or doing it on very tight budgets. The key for both should be
we are there to sell homes - period. If the builder (or Realtor®) isn't
selling a home we are all out of business.
Right now we all have
to be creative to survive. I recently did a home for a builder where we
teamed up with the local Ronald McDonald House and did a model
completely with donated, gently used items. We got tremendous press,
over 25,000 people toured the home and we raised a lot of money for a
very worthwhile charity.
If there is a difference between a
Merchandiser or Stager I'm thinking that a Merchandiser provides more
long term solutions and ties in with the marketing of the home more and a
stager is more of a short term solution.
Subscribe to:
Post Comments (Atom)
No comments
Note: Only a member of this blog may post a comment.